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Online customer reviews have relevance in online marketing. Online reviews are directly proportional to the outcome of the sale as more reviews will engage customers onto the site and thereby increase in a number of customers will increase traffic as well.
As there is no doubt that the internet has brought everything to the fingertips and within a single click useful information can be easily extracted. The internet is effectively evolving as the forum where consumers have a choice to evaluate services and products based on the feedback and impressions from other consumers.
Online reviews leave an impact on the consumer's mind looking for the product. Online reviews enhance the brand value and the conversion rates thereby increasing more profit for the consumers.